How it works
One coordinated flow — from retailer demand to doorstep delivery.
Fashion Now orchestrates every step of same-day delivery on behalf of the retailer. Here is what the platform does under the hood.
01 · Demand capture
T + 0A shopper wants an item today from the retailer's store
Fashion Now is designed to expose eligible in-store inventory through retailer-approved digital surfaces without Fashion Now owning or reselling the merchandise.
02 · Retailer workflow
T + 2 minThe request routes to the retailer
Fashion Now routes the transaction to the correct storefront and surfaces fulfillment context in the retailer dashboard with prep instructions and pickup timing.
03 · Fulfilment
T + 15 minThe retailer prepares the item
Store teams confirm availability, prepare the item, and mark the handoff ready. The retailer remains the merchant and keeps the customer relationship.
04 · Dispatch & tracking
T + 30 minA courier picks up and delivers
Fashion Now coordinates courier dispatch. Pickup, handoff, and delivery status are tracked in real time and shared through permissioned platform notifications.
05 · Retailer outcome
T + 90 min · targetThe customer receives the item — same day, from the retailer they chose
The retailer delivers a same-day experience under their own brand. Fashion Now powers the infrastructure; the retailer owns the relationship.
The outcome
The retailer delivers a premium, branded same-day experience. Fashion Now stays invisible.
The customer sees the retailer they chose — the store name on the notification, the store's standard on the doorstep. Everything above happens quietly, in the background, on our infrastructure.