How it works
One coordinated flow — from retailer demand to doorstep delivery.
Fashion Now orchestrates every step of same-day delivery on behalf of the retailer. Here is what the platform does under the hood.
01You shop the retailer
Buy on a participating retailer's own website.
02The store seals it
The retailer prepares and seals your purchase.
03A driver collects it
The driver verifies the seal and never opens the package.
04Handed to you
Delivered into your hands, with your signature.
01 · Demand capture
T + 0A shopper wants an item today from the retailer's store
Fashion Now is designed to expose eligible in-store inventory through retailer-approved digital surfaces without Fashion Now owning or reselling the merchandise.
02 · Retailer workflow
T + 2 minThe request routes to the retailer
Fashion Now routes the transaction to the correct storefront and surfaces fulfillment context in the retailer dashboard with prep instructions and pickup timing.
03 · Fulfilment
T + 15 minThe retailer prepares the item
Store teams confirm availability, prepare the item, and mark the handoff ready. The retailer remains the merchant and keeps the customer relationship.
04 · Dispatch & tracking
T + 30 minA courier picks up and delivers
Fashion Now coordinates courier dispatch. Pickup, handoff, and delivery status are tracked in real time and shared through permissioned platform notifications.
05 · Retailer outcome
T + 90 min · targetThe customer receives the item — same day, from the retailer they chose
The retailer delivers a same-day experience under their own brand. Fashion Now powers the infrastructure; the retailer owns the relationship.
The outcome
The retailer delivers a premium, branded same-day experience. Fashion Now stays invisible.
The customer sees the retailer they chose — the store name on the notification, the store's standard on the doorstep. Everything above happens quietly, in the background, on our infrastructure.